LAS Marketing & Communications
LAS Marketing and Communications
The LAS Marketing and Communications team supports academic departments and administrative units in meeting their communications goals. Our focus areas include branding, marketing collateral, public relations (in conjunction with the UIC News Bureau), social media, and web content support.
Our primary goals are to:
- Increase the College’s overall visibility and generate awareness
- Highlight LAS faculty members and their pioneering research
- Showcase the amazing academic and research opportunities available to students
- Show (not just tell) the LAS story through imagery and creative narratives
- Celebrate the collective success of the LAS community
Need assistance? Please email Marketing and Communications for more information.
Resources and Supports
LAS Messaging Platform & Branding
Our Core Messaging Platform is a comprehensive document of persuasive LAS marketing messages. It offers a universal way of speaking about all the things that make our College unique. Updated annually, it includes College-level brand statements and an overview of important UIC brand standards.
The Core Messaging Platform ensures a consistent voice and message across the College and serves as a springboard for creating a variety of printed and digital marketing materials.
LAS Marketing and Communications has developed a collection of properly branded items that can be used by faculty and staff to create a unified look and message across all materials.
The Dean’s letterhead is now available for departments to download.
Public and Government Affairs (PGA) can create departmental electronic letterhead as a Word document (see examples). Electronic letterhead requests may be submitted via form by faculty or staff. You can order printed letterhead through UIC Creative & Digital Services.
Marketing and Communications offers a range of general graphic design support, including:
- Vector-ready Files for Promotional Items
- Website Images (Selection & Sizing)
Please submit requests for graphic design support via email. A 10-14 day window is needed to allow time for the creation, review, revision, and printing of work. Also, please be advised that as of Fall 2019, campus’ printing services only deliver on Mondays, Wednesdays, and Fridays. Please plan accordingly.
Projects are completed in the order received. On occasion, requests cannot be accepted due to timing, competing College priorities, or the scope of the work required. The UIC Creative and Design Services team is another alternative and offers a full range of graphic design services. Visit their website to inquire about pricing and timelines and to submit requests.
A new Logo Identity System has been rolled out by UIC’s Brand Marketing in the Public and Government Affairs (PGA) Division. You will notice campus-wide changes to logos and “lock-ups” (a term referring to the combination of the UIC dot and program/unit name).
The new branding system includes a refreshed UIC primary mark that represents the University at its highest level (both informal and formal).
New LAS logos are now available for download and use. The official College logos are found under “Formal” and “Informal”.
All logos must be created and approved by PGA. More details and guidance about this transition will be forthcoming. For assistance, please contact LAS MarComm.
Public Relations & News
LAS media relations is a collaboration between the College and the UIC News Bureau. Currently, Brian Flood serves as our primary point of contact for external media outreach. This includes pitching stories and raising awareness about student successes and faculty research and expertise.
Other publicity efforts include regular submissions to UIC Today as well as coverage via social media and our websites. Topics of great interest include faculty awards, grants, and publications; compelling student stories; pioneering research; collaborations with peer institutions; community engagement efforts; and, advanced notice of upcoming events.
We aim to create a pipeline of news and announcements from across the College. To do so, we need your help. Our convenient online submission form is available year-round and open to all LAS faculty and staff. Submissions flow directly to the Director of Marketing and Communications, the UIC News Bureau, and the College’s Social Media Coordinator.
All LAS websites should convey our distinctive strengths and tell a story that provides clear, accurate, and timely information for visitors. In 2019, WordPress became the standard website platform for UIC (aka “RED” websites). LAS Marketing and Communications and the LAS IT Department created a RED guide to help each department build, launch, and maintain a successful web presence.
Web support includes initiating new site requests, coordinating RED trainings, and helping with image selection and resizing. Please submit a ticket for assistance.
Social media offers a great way to quickly and easily share news and accomplishments with your audiences. The primary LAS social media accounts are Facebook, Instagram, Twitter, and YouTube and are managed by Marketing and Communications. Both academic and administrative units are welcome and encouraged to share potential content with the College.
- Academic departments should use the LAS News Tips Form to notify Marketing and Communications of information that they wish to have considered for College-level social media sharing. Academic departments are also allowed to create and manage their own independent social media accounts. Per UIC social media guidelines, new social media accounts require permission from the College and must have at least two (2) administrators. Notify us to begin this process.
- Administrative units can contact the Director of Marketing and Communications to discuss participation in the College’s Hootsuite processes.
Use social media to highlight research, inspire interesting conversations, interact with students, stay connected with alumni, and more. Helpful tips are linked below for additional ideas.
Please contact us for further assistance and direction.
In spring 2020, LAS will be adopting a new platform called LIBRIS for improved photo management and collaboration on graphic design projects. LIBRIS is a multi-user cloud-based media library that will make locating properly-sourced and vetted images easier. The new tool will also include pre-sized image collections for use on RED websites. More details will be available soon. Please visit the LAS IT website for more information.
UIC Creative & Digital Services offers a wide variety of high-resolution images featuring the different aspects of campus life, including a collection of authentic stock photography called UIC Lens. These images are open to the entire campus and can be used to make a visual impact on your next newsletter, social media post, or presentation.
To download photos, visit the UIC PhotoShelter and use the following log-in:
UIC requires signed photo releases for students, including classroom photography. In most cases, photos taken in common, open-air spaces are typically exempt since there is no expectation of privacy. However, please take care to post signage indicating that photography will be taking place in such spaces and give students the opportunity to opt-out. Those under the age of 18 must have a signed release from a parent or guardian to be photographed.
LAS Marketing and Communications offers photography equipment for checkout (i.e., digital cameras, lighting, a backdrop, and a tripod). Equipment is subject to availability and requires a signed checkout form. For assistance, please contact us via email.
Online Video Etiquette
Creating a webinar or recording yourself for a class assignment? UIC’s Creative & Digital Services team offer a few simple video etiquette rules to make your content more engaging.
There are times when unforeseen or unfortunate events may take place on campus or within the College that may require internal and external communications assistance from UIC Public and Government Affairs, working in collaboration with campus leadership. Official campus communications, public statements, and media inquiries should be coordinated through UIC Public and Government Affairs. Please contact Sherri McGinnis Gonzalez, Senior Executive Director of Public Affairs, if you have questions, 312-996-2398; firstname.lastname@example.org, Twitter.com/smcginnuic).
When an emergency, crisis or controversial issue arises on campus, it is important that only factual information be distributed and security and privacy issues are considered. Speculation and rumors, particularly on social media, should be avoided. In the event of an emergency or crisis situation, the UIC Emergency Operations Plan serves as a guide to facilitate a timely, effective, efficient and coordinated university response. Emergency situations on campus should be reported immediately to UIC Police.
For more information, please contact LAS Marketing and Communications.