Chicago Tribune Interviewed Communications Assistant Professor Adrienne Massanari about Reddit’s Impact to Chicago

The Chicago Tribune interviewed Adrienne Massanari, UIC assistant professor of communication, in an article about Reddit opening a Chicago office for its proximity to major brands and advertising agencies as the company seeks to expand its advertising platform. Massanari, who wrote a book on Reddit culture, discusses the online community’s users and their likes and dislikes, which advertisers will have to consider when engaging in the space. (subscription may be required)