Communications Adjunct Lecturer Walter Podrazik On the Increased Levels of Original Programming This Summer

Walter Podrazik, UIC adjunct lecturer in communication, is quoted in a Broadcasting & Cable magazine article about across-the-board increased levels of original programming this summer. Podrazik says TV viewing is about habits and networks can’t afford to take the summer off. “If you break viewers’ habits in terms of their I-wonder-what’s-on search, it means you have to win them back,” he said. (subscription required for full article.  Portion of article available here.)